Home > Spotlight > Project Sweet Spot > There’s No Such Thing As Competition Anymore

How can I say such a thing, you might ask? No such thing as competition – that’s ridiculous!

While it’s true that you can look around and still see plenty of people and companies conducting themselves on a competitive playing field, my point is that it’s no longer necessary to play that way, and many people have already eliminated competition from their experience altogether. Let me give you an example from my own business.

I am obsessed with people who do what they love and have created a thriving business around that. I want to share as many stories and examples I can of people who’ve done that, to inspire and educate others that it’s possible for them too – hence this column and the other things I do, and plan to do.

One person I’ve admired and who I’ve watched as he’s grown his business is David Siteman Garland. David is the creator and host of The Rise To The Top, a highly successful web TV show where he conducts (as he says on his ‘About Rise’ page) “candid, uncensored interviews with successful entrepreneurs discussing not only business but also lifestyle and lifestyle design. Business. Money. Fun. Living Life.”

Sounds a lot like people in their Sweet Spots, doesn’t it? Sure does, that’s why I love the show and listen to it regularly. It uplifts, inspires and educates me. Pretty much the same thing I want to do for others.

Yet, I have no problem sharing what David does with you. I tell people about him and his show all the time, totally celebrating David and how he’s doing what he’s doing. He’s got infectiously high energy, a goofy sense of humor, he loves hockey, and he tells his stories and conducts his interviews in his own way – with a huge dallop of “David-ness.” He focuses a lot on the specifics of the businesses themselves, business models, marketing and promotional strategies, and how to do things ‘Smarter, Faster, Cheaper” (which happens to be the title of his book).

I am a totally different person. Even if I interviewed some of the same people as David (and I intend to), the lens I use will be uniquely my own, with my own dallop of “Lisa-ness.” I focus a lot on the specifics of the transition people made from what they did before to what they’re doing now, how they made it happen internally (the inner game) and externally (the actions they took) so others can break down their own limiting beliefs about that kind of transition being possible for them, apply what resonates to their own choices, and carve their own paths into their Sweet Spots.

I can’t replicate David and no one else can replicate me. The right people will be people drawn to listen to David’s interviews, and the right people will be drawn to listen to mine. Some of those people are likely to overlap because they’ll get different things out of what we each offer. More goodness for everyone.

When you choose to create from the standpoint of the remarkably unique expression of who you really are and what most lights you up, no one can possibly compete with you. You will offer something so vibrant, so alive, so embedded with the passion you feel for your favorite subject matter, it will draw to you the people, the resources and everything else you need to bring your vision to life. You will be in your Sweet Spot, and you will have no competition.

Photo: Ariana Jordan