Home > Spotlight > Seth Godin > “Notice me”

“Notice me”

Seth Godin by on Mon, Jan 23rd, 2012

If the new web has a mantra, that’s it.

So much time and effort is now put into finding followers, accumulating comments and generating controversy… all so that people will notice you. People say and do things that don’t benefit them, just because they’re hooked on attention.

Attention is fine, as long as you have a goal that is reached in exchange for all this effort.

Far better than being noticed:

  • Trusted
  • Engaged with
  • Purchased from
  • Discussed
  • Echoed
  • Teaching us
  • Leading

Photo Credit: Koen Cobbaert

Seth is a blogger, the author of 14 bestselling books, a successful entrepreneur and the founder of Squidoo.

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