Home > Spotlight > Project Sweet Spot > Got Multiple Passions? Combine Them Into A Custom-Made Career That Doesn’t Exist Yet: Meet Branding Expert Christina Morassi

Christina Morassi’s life is her message: there is a way to combine your multiple passions – even when they seem unrelated – to create a thriving business with no competition.

Christina first picked up a camera at age 9 and fell in love with photography instantly. She remained devoted to it through school, majored in photography in college, and became a photographer’s assistant in the world of high fashion, working on shoots with elite supermodels such as Heidi Klum, Giselle and Cindy Crawford.

Six years later and still in the fashion industry, the death of Christina’s beloved grandmother brought her a wake-up call: she’d never really grieved the loss of her brother at age 13, and the grief was now surfacing. She was thrown into her own dark night of the soul, and started on an in-depth healing journey that led to an entirely different phase of her career.

Christina literally walked away from photography, moved herself from New York to L.A., and started to study cranio-sacral therapy followed by other healing arts, including polarity therapy, massage, shamanism and Reiki. During that time, she also discovered expressive arts like ecstatic dance and performance art improv:

I was total hippie healer girl…I was combining the healing arts with the expressive arts, and leading workshops, and I felt like I was creating something that was my own body of work, which was amazing. However, there was a big problem – I wasn’t making any money.

What happened for me – my turning point was reading an article that said ‘Let’s look at this: the balance of wealth and power in the world is in the hands of people who don’t care very much. Now what would happen if the balance of wealth and power in the world were in the hands of people who do care?’ That moment just woke something up for me. I was like “I say I’m here to change the world, but I’m not going to do a very good job house-sitting and making $600 a month.” At that point, I knew it was time to shift something.

Christina started studying online business structures and marketing, and made the investment in a business coach who could help her create the transformation she was seeking:

With the help of my mentor, we looked at it. I couldn’t figure out (how to combine) fashion photographer, healing artist, workshop facilitator, essential oil lover, ritual lover – all of that. I had no idea how it went together, and that’s why you need an outside eye, right? Because with her help, it was like “Right, let’s look at this: I know how to set up sacred space and really draw out someone’s essence and open up the energy. Well, now what if I photograph them?” And so I had launched my business combining the transformation work with the photography, photographing women entrepreneurs and helping them to embody the heart and soul of their brand.

It was this really interesting process. Now it didn’t happen overnight, of course, because I kind of had to integrate my old “fashion” self with my current “hippie” self internally so I could pull it off. But what was cool was that I was basically launching a very unique business. There’s not a lot of other people out there mixing those two together so I didn’t have a ton of competition.

This is the pathway, so now when I say ‘I help women entrepreneurs bring together all their gifts to help create careers that don’t exist yet,’ people respond like crazy to that. They’re like “Oh my God, that’s me!” And so I think there are a lot of us out there who know we’re supposed to make our own path, and it’s not supposed to fit in any box. And those are the people that I’m here to help because there is something correct about the niching concept. You are meant to choose one thing, I do believe that. I’m not necessarily a believer in the whole renaissance thing because that’s a disbursement of energy if you’re doing many things.

But there’s another option that they don’t talk about, and that’s taking all the many things and turning them into one. And that’s an alchemy of the highest order, I believe. That’s what I help my clients do. And then the next step is you’ve got to tie into where does it intersect with problems people are investing in (solving) in the marketplace.

Yes, Christina!  I have found a similar thing on my own journey, that the twists and turns on the path of your life all have a purpose and a reason that can and do eventually converge, if you look for the way. There is nothing wasted, kind of like Steve Jobs dropping out of college and taking a calligraphy course purely out of interest, and integrating that learning into the typography installed into all Apple computers starting a decade later, a significant influence that continues to this day.

You can listen to my entire interview with Christina here, where you can hear more about her story including how she went from earning $600 per month in 2008 to earning an average of $15,000 per month in 2011, only 2 years after launching her business, how she financed the investment in her mentor, and how, for her, creating your own business is the best personal development program on the planet.

You can check out before and after photos of Christina’s transformational work with clients here, and learn about her latest program for how to combine your passions and create Your Ecstatic Brand here.

The bottom line is don’t limit yourself! You can create and express all of who you are and what truly matters to you. That starts with believing it’s possible for you too.