Seth Godin
-
Sure, But What’s the Hard Part?
Identifying which part of your project is hard is, paradoxically, not so easy, because we work to hide the hard parts. They frighten us. »
-
Cultural Wisdom
It's very easy to underrate the value of cultural wisdom, otherwise known as sophistication. »
-
We Are All Weird
Seth Godin offers his take on successful marketing and remarkable businesses. »
-
The Big Drop Off
Great marketers spend all their time crafting services, products and stories that don't drop off. »
-
Understanding Business Development
The thing that makes business development fascinating is that the best deals have never been done before. There's no template, no cookie-cutter, grind-it-out approach to making it... »
-
“Notice me”
There's more to life than being noticed. »
-
Taking the Time to Teach
Seth Godin offers perspective -- "When we teach people about our story or our industry or about making connections, the teaching lasts." »
Deluxe. Remarkable. Creative. Unusual. Successful. Upmarket businesses push the envelope -- does yours?
Connect with Upmarket
